“For many of us, and certainly for many of our artists, the vinyl is the true version of the release,” said Matador’s Patrick Amory. “The size and presence of the artwork, the division into sides, the better sound quality, above all the involvement and work the listener has to put in, all make it the format of choice for people who really care about music.”
Children of the 80s, too, are affectionately revisiting the format on which they first discovered music. “What you grew up with just sounds right,” says 22-year-old Brad Barry, a student at the University of Texas who hosts a weekly cassette-only radio show called C60 Radio. Meanwhile, people who sport cassette-themed Urban Outfitters’ T-shirts or iPhone cases are just using it as a retro prop in the never-ending 80s revival.
“I enjoy the aesthetics of VHS,” said Josh Schafer, the founder of the horror magazine Lunchmeat. “I like putting it in the VCR and rewinding and pausing and fast-forwarding. It’s an experience nobody gets to do anymore because they consider VHS dead.”
“I was not around during the main VHS boom, but I’ve never liked DVDs,” said [Louis Justin, the 21-year-old owner of the one-man company Massacre Video, in Michigan], who has a VHS tape tattooed on his arm. “When I was younger and I went to the record store, my parents would push me to get the CD, but I wanted the cassette. I’m an analog nerd.”
Real musicians release on 8-track.