When I relaunched this, I kind of made a promise with myself that I would try to keep this to things I liked. “No rants,” I said; but somehow, I just can’t keep myself from sharing this.
Seth Godin pointed out that the difference between a luxury good and a premium good, is that a luxury good was priced beyond its utility, while a premium good commands an above average price, because it provides above average utility. A luxury good is meant to be conspicuous consumption. We are supposed to long for the diamond encrusted iPhone, simply because it is expensive.
With that in mind, I present you, GlÃ¤ce Luxury Ice. Yes. Ice. Not even exotic ice, like dry ice, or anything. No. Just regular old frozen water.
In addition to the unsurpassed quality and peace of mind, GlÃ¤ce Luxury Ice allows differentiation for those consuming a premium drink from those with less discerning taste. GlÃ¤ce Luxury Ice is a symbol of status for those accustomed to the very best. Simply put, GlÃ¤ce Luxury Ice will help your drink taste better, and enhance your spirits the way they were intended.
It also will may your dick look bigger for the paltry sum of $40 for 5 balls. That’s $8 per drink – for ice – one of the most ephemeral materials in the world. Good thing, it’s shown with a “premium drink” that I can get from my local BevMo! for $30.