Doctors are already influenced by marketing. Boxes of free pens are important, discounted drugs are important, and the American Pediatric Society has expressed concern about payola.
Is this better? Well at least these doctors’ conflict of interest is exceedingly transparent. If I was the patient of any of these doctors:
- Dr. David Montgomery of Chicago
- Dr. Minerva Santo-Tomas of Miami
- Dr. Dennis Finkelstein of New York
I’d change doctors. I can’t trust that their judgements about treatments are unbiased.